Page 30 - Bank Muamalat_AR24

28 BANK MUAMALAT MALAYSIA BERHAD

PRESIDENT & CHIEF EXECUTIVE OFFICER’S
STATEMENT

STRATEGIC REVIEW: RISING TO EXCEL Going further, safeguarding our stakeholders is a critical aspect
of our operations, particularly with the progression of our
Bank Muamalat’s RISE26+ long-term growth strategy is digital banking and the rising tide of cyber threats, necessitating
anchored by five key aspirations, each designed to ensure robust cyber resilience. To this end, we are actively enhancing
we are building a truly sustainable and impactful future. It our Cyber Resilience Framework and have established the
involves continuous scenario analysis, robust talent pipeline Zero Trust maturity model. These measures, alongside our robust
development and a dynamic digital transformation roadmap, cybersecurity and data privacy practices, form a foundational
ensuring alignment with Malaysia’s socio-economic direction. pillar, aiming to ensure a secure and convenient experience
This strategic approach is supported by a risk management for our customers, whose trust is paramount. Regulatory
framework that goes beyond mere compliance, embedding expectation from BNM and other financial authorities also
risk management into product design, customer onboarding, drives our adherence to stringent cyber controls, which we
and strategic reviews. embrace as a standard of excellence.

Our strategic aspirations focus on: Similarly, sustainability is about being “future-fit.” Rising ESG
disclosure and sustainable finance mandates align with our
Delivering Sustainable Shareholders’ Return through shareholders’ goals. We recognise that clients increasingly
optimised financial performance, positioning us as an seek purpose-driven banking that extends beyond financial
Islamic Bank for All by offering accessible, Shariah- returns, and we are aware that climate risk poses significant
compliant services to all societal segments. We are financial risks across credit quality, asset valuations, and
embracing Next Generation and Agile Banking through operational resilience. We have diligently begun cultivating
digital transformation to provide seamless, future-ready a culture of sustainability awareness through regular Climate
experiences. Internally, we strive to be a High Performing Change & Principal-based Taxonomy (CCPT) awareness
Organisation by cultivating a performance-driven sessions and tailored training for account managers, focusing
culture through talent development and operational on high-carbon sectors and improving ESG scorecard
excellence. Crucially, we actively Promote Value-Based classifications. We have also developed an ESG Scorecard
Intermediation (VBI) and Sustainability, guided by that integrates CCPT categorisation.
VBI principles to create positive social, economic, and
environmental impact through responsible and ethical Through our corporate social responsibility (CSR) initiatives,
practices. financial education outreach, and continuous partnerships,
we actively reinforce our brand as a trusted partner in
More details on pages 44 to 49 community and financial empowerment. Anchoring it all is our
commitment to sustainable Islamic finance, exemplified by
Among our notable achievements in 2024, the soft-launch of social finance initiatives like iTEKAD and our recent
ATLAS, our digital banking app, stands as a significant step. memorandum with the Malaysian Association for the
This pilot programme for our dedicated staff marked a Blind (MAB), supports visually impaired communities and
meaningful progression in our digital transformation journey. contributes to over 59,000 potential beneficiaries–an impact
The internal roll out of the app allowed employees to we are truly proud of.
experience the app first-hand and provide valuable feedback
to shape its future enhancements. ATLAS is envisioned as
more than just a digital platform; it is a Shariah-compliant
digital banking solution designed to blend innovation with
convenience, equipped with robust cybersecurity architecture
and frictionless onboarding features.

Our differentiation lies in a “Digital Enablement with a Human
Touch” approach, a philosophy I believe in deeply. While we
are accelerating digital transformation to make Islamic banking
accessible anytime, anywhere, our branches and dedicated
advisory teams remain vital, ready to support complex or
relationship-driven needs. This approach allows us to strike a
balance between convenience and genuine care.