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APRIL - JUNE ISSUE 2025 5

Staying Ahead Of The Curve

To ensure that its capabilities and infrastructure are sufficient to satisfy today’s demands from port
stakeholders, all ports have developed a general strategic direction or stance to keep up with evolving
logistics trends.

NORTHPORT JOHOR PORT
Northport has established a Strategic Planning & Project (SPP) Besides regular reviews of its business plan to fulfil the company’s
team tasked with addressing the strategic challenges faced set targets, Johor Port keeps up with today’s landscape through
by the organisation and devising appropriate solutions for regular networking with stakeholders, which will allow the Port to
these identified challenges. In particular, the SPP team actively stay in touch with their needs, concerns, and any other forms of
conducts environmental scanning on changes in Government feedback. The Port is also a frequent participant and key player in
policies, macroeconomic conditions and performance reports port and logistics conferences, allowing for productive dialogue
of suppliers, contractors and customers. In terms of prioritisation exchanges, information sharing sessions, as well as potential
and importance, all challenges are evaluated based on their avenues for new collaborations. In a direction endorsed by
impact on the company’s financial health, operational efficiency port users and key stakeholders through the latest discussions,
and customer satisfaction.
the Port is currently focused on capacity expansion and the
PENANG PORT replacement of ageing port facilities, all aimed at enhancing
operational efficiency, service reliability, and future readiness to
support growing cargo demand.
Penang Port has developed a strategic plan to transform into a
smart, digitally-enabled port, with emphasis placed on the North
Butterworth Container Terminal (NBCT). A significant milestone TANJUNG BRUAS PORT
in this initiative has been the successful implementation of a
Vessel Booking System (VBS) at the NBCT to enhance demand Tanjung Bruas Port improves its services in line with the latest
management and streamline truck operations. logistics trends, done through a coordinated and focused
approach across all departments to ensure full responsiveness
Additionally, the Port’s recent NBCT Expansion Master Plan to industry changes and evolving customer needs. In particular,
covers an area of 322.83 hectares through land reclamation, a the Port’s strategy team plays a key role in monitoring market
testament to Penang Port’s future growth with innovative digital
technologies incorporated from the outset. developments and working with both internal teams and
external partners to explore new, proactive opportunities.
PTP

The recent Gemini Cooperation between Maersk and
Hapag-Lloyd was a significant milestone that will reshape
global shipping network concepts moving forward. With PTP
designated as the key Asian transhipment hub under this new
alliance structure, the Port’s expansion of its Free Zone along
the recent developments under Johor-Singapore Special
Economic Zone (JSSEZ) served as key enabling factors that
led to increased investor interest, particularly among regional
distribution centres, manufacturers and logistics players. In
addition, PTP continued to invest in terminal infrastructure
and equipment to meet the evolving demands of the Gemini
network as well as all the Port users. On the digitalisation front,
PTP adopts its Digital North Star Vision, which ensures that all
digital initiatives are strategically aligned with long-term value
creation, organisational resilience and operational excellence.

Aerial view of Northport’s Container Terminal